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Know your customers like never before with Microsoft Customer Data Platform

by Spanish Point - Jan 25, 2021
Know your customers like never before with Microsoft Customer Data Platform

If you’re familiar with customer data platforms (CDPs), you may know that they provide a unified view of individual customer records. It’s a tool every marketer needs, but what role should your CDP play in helping to improve customer experiences?

  1. Be data-centric: Customer experience is the new differentiator and unified customer data is what helps manifest better experiences. CDPs bring together behavioural and transactional data and enable businesses to deliver mass personalisation to their customers.
  2. Operate in real-time: CDPs must deliver real-time insights as it is even more essential than ever in today’s world where a digital experience has become essential to reaching customers. Experience, not pricing or products, is going to be the future. Having the right information to engage and connect with customers with automated, real-time actions will be essential during COVID-19 and beyond.
  3. Learn from machine learning: AI and machine learning are core components and differentiators of CDPs. When applied to the customer journey, AI and machine learning enable organisations to scale and provide each customer a unique journey with contextually relevant experiences.
  4. Build on a trusted platform: Trust and security are non-negotiable priorities for all organisations, and those priorities must extend to CDPs. Data fidelity must be maintained, and data stored must be secure. Consumers are becoming less trusting of businesses and are concerned about how they are using data.
  5. Think the entire stack: CDPs should connect across the marketing technology stack to ad platforms, marketing automation tools, CRM systems, and data analysis tools to drive actions and meaningful business outcomes across the customer journey. It’s about using new technologies that are empowering IT and line of business and enhancing the customer journey across sales, service, marketing, and commerce.

Spanish Point can assist you in building a solution tailored to your company, brand and needs, giving you the opportunity to focus on your clients rather than the process. Our Dynamics 365 practice is led by one of our Senior Consultants, Mark Gullick. With over 20 years’ experience, Mark is certified by Microsoft as Dynamics 365 + Power Platform Solution Architect Expert, leading successful implementations and focus on how solutions address the broader business and technical needs of organizations.

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