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Drive business agility with Azure Synapse Analytics

by Spanish Point - Feb 1, 2022
Drive business agility with Azure Synapse Analytics

Azure Synapse Analytics is a limitless analytics service that is designed to bring the two worlds of big data and data warehousing into a unified, enterprise-grade, powerful platform. In this blog post, we look at four real-world use cases where organisations can use Azure Synapse Analytics to innovate and drive business value through data.

Why Azure Synapse?

Azure Synapse provides a complete, out-of-the-box solution designed to accelerate time-to-insight and empower business agility. Azure Synapse is the only end-to-end platform that unifies data ingestion, big data analytics, and data warehousing. It provides complete setup and configuration options on a fully managed infrastructure, allowing you to obtain results quickly. Giving you more control and flexibility in terms of pricing by allowing you to select the best price option for each workload with both serverless and dedicated options.

1. Just-in-time inventory

Adopting Azure Synapse will greatly reduce time-to-insight by reducing ingestion complications and improving speed. Because Azure Synapse makes data available for quick exploration, your team has more time to focus on solving business problems. Azure Synapse provides a single environment for exploring and querying data without relocating it. By querying directly over the lake before publishing insights to Power BI, you can achieve exponentially faster insights.

2. Fraud detection

Using Azure Synapse, significantly reduce the time it takes to train new models to improve your fraud detection capability. Using an on-premises platform, it can take up to a week to ingest, prepare, and train machine learning models. However, using Azure Synapse, this can be reduced to under six hours. This is a massive improvement that can enhance your capability, improve efficiency, and reduce operational overhead.

3. Predictive maintenance

The native integration between Microsoft Power BI and Azure Synapse has proven to be extremely useful. Azure Synapse makes it easier and quicker to build complex predictive machine learning models. You can explore data quickly and when an anomaly is found in the Power BI reports, analysts are able to do drill-down analysis to see why the spikes occurred and what corrective maintenance is needed.

4. Marketing analytics (customer 360⁰ view)

Azure Synapse enables data teams to unite their data, developers, and business users in ways that were not possible before. Azure Synapse simplifies ingestion and data processing and makes it easy for organisations to have a central data store that holds all operational and historical data that can be refreshed in near real-time. Azure Synapse also simplifies data exploration and discovery without the need to transform data from one format to another or move the data to other systems. This enables data teams to experiment, map, and correlate different datasets to produce curated data that is ready for consumption.

Learn more

In today’s market, organisations need to have a clear view of their business performance in real-time so that they can continually adapt and seize any potential opportunity. Empowering your team with the right tools is critical to ensure that they can collaborate, discover, and innovate.

As we have discussed, Azure Synapse offers a limitless, unified, and powerful analytics service that enables businesses to start small and scale as needed. You only pay for what you use and only when you need it.

Smart Analytics Webinar 2022

To learn more about how Azure Synapse can help you innovate and move your business forward, register for our upcoming webinar!