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Unlock insights and power personalised experiences with Dynamics 365 Customer Insights

by Spanish Point - Oct 19, 2020
Unlock insights and power personalised experiences with Dynamics 365 Customer Insights

Customer experience is at the very core of every organisation’s digital transformation ambitions. To compete in today’s market, organisations must build meaningful relationships with their customers on a personal level. Effectively personalising at scale requires a complete, unified customer view.

Dynamics 365 Customer Insights helps you build a deeper understanding of your customers. Connect data from various transactional, behavioural, and observational sources to create a 360-degree customer view. Customer Insights enables every organisation to unify and understand their customer data and to harness it for intelligent insights and actions.

Customer Insights enables you to:

  • Connect and unify your data with ease—bring in transactional, observational, and behavioural data from popular data sources by using prebuilt connectors.
  • Transform customer data intelligently—build unified customer profiles conforming to the Common Data Model. Resolve customer identities with AI/ML-driven recommendations.
  • Build richer customer profiles by incorporating audience intelligence contained within Microsoft Graph.
  • Drive personalised engagement across channels—empower marketing, sales, and service professionals with out-of-the-box, contextual customer insights and tailored customer profile cards infused into the business applications they already use every day
  • Automate customer-centric experiences and processes based on customisable profiles, business measures, and segments.
  • Enable and extend line-of-business experiences built on the Microsoft Power Platform. Quickly build custom business applications with embedded customer insights using a powerful click-and-point approach from PowerApps.
Customer Insights

Customer Insights includes capabilities for the following key users:

Data analysts/admins:

  • Access to a rich collection of Microsoft Power Platform connectors to ingest all your customer data.
  • Ability to unify customer data and transform it into the Common Data Model format.
  • Enrich customer information with insights from audience intelligence contained within Microsoft Graph, such as brand affinity and interests.
  • “Clicks-not-code” configuration and debugging experience to help easily configure Customer Insights and identify potential issues.
  • Cleanse and standardise customer data across disparate sources with AI-powered recommendations.

Business users:

  • Insights into 360-degree customer profiles and end-to-end views of the customer journey.
  • View 360-degree customer data within Dynamics 365 business processes with prebuild packages.

Business analysts:

  • Build customisable profiles, define measures, and create segments to get a 360-degree view of your customer, specific to your organisation.
  • Use out-of-box connectors for PowerApps or Microsoft Power BI or REST API to surface customer insights in your business applications or BI solutions.

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