The benefits of marketing automation software

Certain marketing tasks such as email marketing, posting to social media, and launching ad campaigns can be time-consuming to perform by hand. In addition to being inefficient, these tasks take an impersonal, one-size-fits-all approach to outreach. This limits the effectiveness of these efforts, resulting in lower marketing ROI and reduced customer engagement.

Marketing automation software is designed to resolve these challenges. Automating these tasks across channels and enabling a personalised approach to customers not only increases marketing effectiveness and ROI, it leads to happier, more satisfied customers as well.

The Goal of Marketing Automation Software

The principal goal of marketing automation solutions is to improve, streamline, and simplify time-consuming marketing tasks. Instead of dedicating organisational resources to sending emails, text messages, or social media posts, marketing automation software allows marketers to create sets of instructions, called workflows, to automate these processes.

Automating these repetitive tasks makes it faster and easier to nurture high-quality, sales-ready leads while also freeing up time to focus on strategic, high-value work.

How marketing automation works

Marketing automation makes it possible to implement a digital marketing strategy without having to manually execute each step. In addition to saving you time, it helps you extract value from your customer data by providing data-driven insights into what your customers want and need. With these insights, it’s easier to build and launch targeted, personalised campaigns.

Exact functionality varies from solution to solution, but here’s an example of some of the ways marketing automation systems can help:

• Lead generation and qualification: Personalise content that’s relevant to what customers are looking for to generate more leads. Lead scoring helps determine which of these leads are most likely to buy so that sales teams can prioritise the most promising opportunities.
• Audience identification: Help you find the right audience for each campaign to maximise each campaign’s effectiveness.
• Content design: Keep branding consistent across multi-channel campaigns with prebuilt and customisable templates.
• Demand generation: Help you create, nurture, and manage a prospect’s interest with lead and data management across multiple channels.
• Campaign delivery: Launch, adjust, and manage campaigns automatically and get detailed metrics into what is and isn’t working for better performance.
• Workflows based on schedules and customer behaviours: Set up automatic next steps—such as follow-up emails and text messages—triggered by customer actions.
• Event management: Plan, manage, and coordinate online and in-person events to increase the reach and impact of your marketing.

In addition to personalised marketing outreach and more time to focus on strategic contributions, marketing automation software brings many additional benefits:

• Increased productivity: Marketing teams can get more done in less time by automating time-consuming manual tasks.
• Improved accuracy: Automating repetitive marketing tasks reduces the chances of human errors and ensures a consistent, high-quality experience across channels.
• Greater ROI: Personalised campaigns are more effective and produce more sales-ready leads.
• More engaged customers: With a seamless, personalised customer experience, customers are more satisfied and loyal to your products and company.
• Relationship marketing: With a 360-degree view of customer, market, and trend information, it’s easier and more effective to turn prospects into business relationships.
• Improved visibility into campaign performance: Detailed metrics into what is and isn’t working provide the insights you need to make improvements. Some marketing automation software even boasts AI capabilities that enhance the usefulness of these metrics and help you make changes and improvements more quickly.

Find and nurture high-quality, sales-ready leads with Dynamics 365 Marketing. Automate and personalise your marketing with AI capabilities and versatile tools to help you increase impact and productivity. ClickDimensions is a complete marketing solution for Microsoft Dynamics 365. This powerful marketing automation solution is made exclusively for and natively built within Microsoft Dynamics, creating a seamless user experience, and ensuring Sales, Marketing and IT are working together within the same system.