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Azure Synapse Analytics Builds Business Agility

by Spanish Point - Feb 8, 2021
Azure Synapse Analytics Builds Business Agility

Azure Synapse Analytics is a limitless analytics service that is designed to bring the two worlds of big data and data warehousing into a unified, enterprise-grade, powerful platform. In this blog post, we look at four real-world use cases where organisations can use Azure Synapse Analytics to innovate and drive business value through data.

Why Azure Synapse?

Azure Synapse provides a complete, out-of-the-box solution designed to accelerate time-to-insight and empower business agility. Azure Synapse is the only end-to-end platform that unifies data ingestion, big data analytics, and data warehousing. It offers turnkey setup and configuration options on a fully managed infrastructure to help you get results fast. It offers greater control and flexibility in terms of pricing by enabling you to choose the best pricing option for each workload with both serverless and dedicated options.

Just-in-time inventory

By adopting Azure Synapse, significantly improve time-to-insight by reducing ingestion complexities and improving speed. Azure Synapse makes data available for instant exploration, which means that your team has more time to focus on solving business problems. Azure Synapse gives you a single environment to explore and query data without moving it. Achieve exponentially faster insights, by querying directly over the lake before outputting insights to Power BI.

Fraud detection

Modernize your operational analytics data platform with Azure Synapse. Using Azure Synapse, significantly reduce the time it takes to train new models to improve your fraud detection capability. Using an on-premises platform, it can take up to a week to ingest, prepare, and train machine learning models. However, using Azure Synapse, this can be reduced to under six hours. This is a massive improvement that can enhance your capability, improve efficiency, and reduce operational overhead.

Predictive maintenance

The native integration between Microsoft Power BI and Azure Synapse has proven to be extremely useful. Azure Synapse makes it easier and quicker to build complex predictive machine learning models. You can explore data quickly and when an anomaly is found in the Power BI reports, analysts are able to do drill-down analysis to see why the spikes occurred and what corrective maintenance is needed.

Marketing analytics (customer 360⁰ view)

Imagine a large multinational retail company that has stores in Australia, New Zealand, and Japan. The company sells consumer goods, electronics, and personal care items through its brick and mortar stores as well as through digital online channels. The company wants to leverage data analytics to build an end-to-end view of its customers. The goal is to improve customer experience and increase profit. Azure Synapse is the best platform to achieve this.

Azure Synapse enables data teams to unite their data, developers, and business users in ways that were not possible before. Azure Synapse simplifies ingestion and data processing and makes it easy for organisations to have a central data store that holds all operational and historical data that can be refreshed in near real-time. Azure Synapse also simplifies data exploration and discovery without the need to transform data from one format to another or move the data to other systems. This enables data teams to experiment, map, and correlate different datasets to produce curated data that is ready for consumption.

Learn more

In today’s market, organisations need to have a clear view of their business performance in real-time so that they can continually adapt and seize any potential opportunity. Business leaders can lean on data, science, and the will and knowledge of their teams. Empowering your team with the right tools is critical to ensure that they can collaborate, discover, and innovate.

As we have discussed, Azure Synapse offers a limitless, unified, and powerful analytics service that enables businesses to start small and scale as needed. You only pay for what you use and only when you need it.

To learn more about how Azure Synapse can help you innovate and move your business forward, register for our Azure Immersion Workshop.