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The Azure Marketplace for ISVs

by Spanish Point - Dec 22, 2022
The Azure Marketplace for ISVs

If you’re an independent software vendor (ISV) looking to expand your reach and grow your customer base, look no further than the Azure Marketplace.

With modern technology, consumers have the ability to purchase applications through their mobile phones using platforms like App Store and Google Play. In a similar way, ISVs can now offer their software to other organisations via a Cloud Marketplace.

The Azure Marketplace is a cloud-based platform that makes it easy for ISVs to offer their software to other organisations. This provides an excellent opportunity for ISVs to increase sales as well as access new customers who may not have been able to find them before.

Let’s take a look at why the Azure Marketplace is such an invaluable resource for ISVs.

What is Azure Marketplace?

The Azure Marketplace is a digital marketplace created by Microsoft to provide Independent Software Vendors (ISVs) with the ability to list their applications, services, and software solutions for consumption on the Microsoft Azure platform.

Customers can purchase or use free trial versions of products listed in the Marketplace directly through their Microsoft account. Customers can also use products available in the Marketplace within other Microsoft solutions like Power BI, Dynamics 365, and more. This makes it easier than ever for customers to find and consume your product or service without needing additional support.

The Azure Marketplace provides several benefits for ISVs looking to leverage the power of Microsoft’s cloud platform.

What are the benefits of Azure Marketplace?

If you’re an Independent Software Vendor, you understand the importance of making your software available to customers in the most efficient and cost-effective way possible. The Azure Marketplace is a great way to do just that, offering a wide range of benefits that can help you grow your business.

Reach a Wider Audience with One Click Deployment

The Azure Marketplace is designed so that customers can quickly deploy applications with just one click. This makes it easy for customers to find and purchase your software in a matter of minutes, so you don’t have to worry about lengthy setup processes or complicated configurations. The customer experience has been streamlined so that they can start using your product right away without having to go through any extra steps. 

Azure Marketplace offers global distribution for ISVs. With a local presence in over 190 countries, customers can purchase their software from anywhere in the world with minimal hassle or delay. This helps ensure that ISVs have access to new markets, which can greatly benefit business growth and expansion. And, of course, since the Azure Marketplace is cloud-based, customers don’t need to download anything; they just log in and start using it!

Quickly Develop and Deploy Your Applications 

As an ISV, you want to be able to quickly develop and deploy applications to get them into customers’ hands as soon as possible. The Azure Marketplace makes this process much easier by providing a number of tools and resources specifically designed for ISVs. With these tools, you can create customised solutions tailored specifically to your customer’s needs with minimal effort on your part. You also have access to helpful support staff who are available 24/7 in case you run into any issues during development or deployment.  

Gain Valuable Insight from Analytics 

The Azure Marketplace gives ISVs access to powerful analytics tools that allow them to gain valuable insights into how customers are using their products. This data can be used to improve existing products or develop new ones based on customer feedback and usage patterns. It also allows you to track user engagement over time which helps you make decisions about pricing plans and marketing strategies. These analytics tools provide invaluable insight into how customers are interacting with your software which helps ensure that it is always up-to-date and meeting their needs.

Flexible Pricing Options 

ISVs can choose from several different pricing options when listing their products on Azure Marketplace, including pay-as-you-go subscriptions and metered billing plans. This makes it easier for them to tailor pricing models based on their customer’s needs, helping them generate more revenue while still providing value-for-money solutions.  

Unlocking the Benefits of Azure Marketplace

The Azure Marketplace is an invaluable tool for any ISV looking to expand its reach beyond its current customer base. With access to analytics tools, automated billing capabilities, customer support resources, promotional offers, increased visibility, and more – you can easily take advantage of what this powerful platform has to offer.

Spanish Point is an Azure Expert Managed Service Provider (MSP) that has won the App Modernisation and Innovation Partner of the Year 2022 award. We have a wealth of experience with design, building, and support for high-availability/high-performance Azure environments. 

The Spanish Point team has a wealth of experience working with clients on all aspects of their Azure journey, from initial migrations through ongoing operations management and strategic planning sessions around architecture design and development. With us, by your side, you can rest assured that your application will be running efficiently and securely in no time!
Visit our website to learn more about the Azure Marketplace, or contact us today.