Microsoft Dynamics 365 /

Dynamics 365 Marketing

Transform your marketing with generative AI that seamlessly segments audiences and simply creates personalised content.

Dynamics 365 Marketing is a powerful marketing automation tool that helps businesses streamline and automate their marketing processes. It is a part of the Dynamics 365 suite of business applications offered by Microsoft.

With Dynamics 365 Marketing, businesses can create targeted marketing campaigns, track customer behavior and engagement, and measure the effectiveness of their marketing efforts. The tool enables businesses to engage with customers across multiple channels, including email, social media, SMS, and more.


Dynamics 365 Marketing is designed to help businesses create personalized experiences for their customers. The tool allows businesses to segment their audience based on demographics, behavior, and other criteria, and then create targeted campaigns for each segment. This helps businesses deliver the right message to the right audience at the right time, which can lead to increased engagement and higher conversion rates.

Dynamics 365 Marketing also provides businesses with deep insights into customer behavior and engagement. The tool allows businesses to track customer journeys, analyze customer data, and gain insights into what is and isn’t working in their marketing campaigns. This data can be used to refine marketing strategies and improve ROI.

In addition to its marketing automation capabilities, Dynamics 365 Marketing also integrates with other Dynamics 365 applications, such as Sales, Customer Service, and Field Service. This integration enables businesses to streamline their processes and collaborate more effectively across teams.

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The Capabilities of Dynamics 365 Marketing

Create Personalized, Multi-Channel Campaigns

Dynamics 365 Marketing allows you to create targeted campaigns that reach your audience through email, social media, SMS, and more. You can use customer data to create personalized messages that resonate with your audience and drive engagement.

Measure Campaign Performance and ROI

With Dynamics 365 Marketing, you can track key metrics like open rates, click-through rates, and conversions to measure the effectiveness of your campaigns. This helps you understand what’s working and what’s not, so you can refine your strategy and improve your ROI.

Nurture Leads and Track Customer Journeys

Dynamics 365 Marketing lets you track your customers’ journeys from initial engagement to purchase and beyond. You can use this information to create targeted campaigns that nurture leads and move them through the sales funnel.

Seamless Integration with other Dynamics 365 Applications

Dynamics 365 Marketing integrates with other Dynamics 365 apps like Sales, Customer Service, and Field Service, allowing you to streamline processes and collaborate across teams. This helps ensure that everyone is on the same page and working towards the same goals.

Gain Insights and Make Data-Driven Decisions

Dynamics 365 Marketing provides deep insights into customer behavior and engagement, allowing you to make data-driven decisions that improve your marketing strategy and drive business growth.

Get started with Dynamics 365 Marketing