Spanish Point is one of Ireland’s leading indigenous tech companies with three core focus areas:
- The global music industry, through our market leading Matching Engine product.
- European SaaS providers through our innovative SmartAIM Library product and our associated SmartAIM Framework services.
- Digital transformation services for medium to large commercial and public sector organisations in Ireland, through our partnership with Microsoft.
We are going through a period of sustained growth and are looking to recruit an ambitious Marketing Campaigns Executive to help continue that journey.
The Marketing Campaigns Executive will plan and implement all marketing campaign activities, including digital, email, events, SEO and content marketing. The successful candidate will be responsible for performance monitoring and optimisation of multi-channel campaigns, as well as reporting, budget management, and lead generation (MQLs).
RESPONSIBILITIES:
- Plan, implement and optimise marketing campaigns across email, events, SEO, content and digital platforms.
- Develop marketing materials with copy and creative that is tailored towards target audiences outlined in our audience segmentation strategy.
- Manage and lead content creation, such as case studies, videos, website copy and blog posts. Liaise with external photography and video teams as required for asset creation.
- Plan, manage and deliver key marketing events such as webinars, product launches, sponsorship activations and conferences. Liaise with third-party suppliers to deliver according to Spanish Point Technologies event plans.
- Monitor performance, analyse results and make recommendations to optimise campaign performance.
- Manage relationships with direct marketing campaign partners, and ensure delivery of activities according to Spanish Point Technologies marketing plans.
- Track and improve campaign performance against set KPIs including lead generation, engagement rates and event registrations.
- Work closely with Head of Marketing to run campaign reporting for Marketing Qualified Leads (MQLs). Support development and implementation campaign approaches to drive lead generation.
- Monitor budget allocation across marketing campaigns to achieve maximum impact of marketing spend.
- Stay up to date with B2B marketing, events and technology industry trends. Recommend new platforms and marketing campaign ideas to maintain a competitive edge.
- Monitor data accuracy and lead qualification in the CRM, as well as integration of marketing platforms including Spanish Point Technologies website properties. Implement changes as required to support marketing campaign reporting needs.
SKILLS, KNOWLEDGE AND EXPERIENCE:
- You will have at least 1-2 years of experience in technology related product and services marketing (events, digital and content marketing campaigns).
- Proven experience with SEO, landing page and conversion rate optimisation.
- Hands-on experience with marketing platforms including email marketing, CRM systems, website CMS and SEO management platforms.
- Proficiency in Google Analytics, Microsoft Dynamics 365, Semrush and other tracking tools.
- You will have excellent English language presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
- Previous experience working within a Microsoft partner ecosystem, SaaS, or B2B Marketing.
NICE TO HAVE:
- Familiarity with website CMS including Sitecore or similar platforms.
- Familiarity with email marketing including ClickDimensions or similar B2B automation and ecomms platforms.
- Demonstrable experience collaborating with internal cross-functional teams and external partners.
- Bachelor’s degree in marketing and/or Technology.
BENEFITS:
- Working arrangement: Hybrid – minimum of 3 days per week in office.
- Perks include: Financial support for professional development, Annual Performance Reviews, 24/7 Employee Assistance, Health Insurance, Life Assurance, Cycle to Work Scheme, Sports & Social Activities (Join our Green Team, Yoga or Hiking Club), Free Canteen, Referral Bonus Scheme
APPLY TODAY:
We are accepting applications until November with a plan to complete the recruitment process by the end of that month. Please send applications and/or questions to recruitment@spanishpoint.ie with a subject containing “Marketing Campaigns Executive”.
